Mercadona is the leading Spanish supermarket chain in Spain with 13.1% market share. Founded in 1977, by the Carnicas Roig group, the general retail chain provides food items as well as non-food items such as personal care goods and pet care items. The group took its origins from a small butcher shop and has evolved to 1629 supermarkets in Spain.
Pertaining to logistics, Mercadona owns an automated distribution center in Madrid where the orders are tracked and nine other distribution centers with three more planned from 2011-2014.
The fact that Mercadona keeps up with trends has been a contributing factor to the increasing productivity. Hence since 2013, the company has started to develop free-from products.
In fact, the gluten-free products include the following food items:
As gluten-free products were quiet rare in Spain, the company went on to create a whole gluten-free line at competitive prices.
The group has spent 17 million euros over local purchases which means 85% of the total and the company works with 126 integrated supplier manufacturers.
Their store size averages between 1,300-1,500 square meters and they emphasize on "Always Low Prices" concept.