Ten Trends in Beauty Packaging That Are Here to Stay
The beauty industry is undergoing a significant transformation – one that prioritizes sustainability! Consumers are increasingly seeking environmentally conscious choices, and brands are stepping up with creative solutions to meet this demand. Presenting ten emerging trends in sustainable beauty packaging that are on track to become the industry norm:
Get rid of those large containers and unnecessary amounts of plastic! Beauty packaging will focus on modern, practical designs that highlight the product’s features. Consider using recyclable glass containers with bamboo caps or refillable aluminum compacts.
Anticipate a rise in packaging materials derived from sugarcane, bamboo, or mushroom mycelium. These environmentally-friendly materials provide a fashionable and environmentally-conscious alternative to conventional plastics.
The era of single-use plastic bottles is coming to an end. Reusable containers crafted from glass, aluminum, or even repurposed plastic will soon be widely adopted. Picture the convenience of refilling your beloved serum or moisturizer at a refill station, which greatly reduces waste.
Avoid using plastic wrap! Using natural ingredients such as beeswax or plant starches, you can create edible coatings that effectively preserve your beauty products while minimizing plastic waste.
Solid shampoos, conditioners, and even face cleansers are gaining popularity. Encased in paper or metal tins, these water-free alternatives are not only environmentally conscious but also perfect for on-the-go use.
Recycled plastic is here to stay, and there is a noticeable trend towards using PCR plastic made from used bottles and containers. This not only helps decrease the dependence on new plastic materials, but also prevents the accumulation of waste in landfills.
Consumers have a strong desire to be informed about the products they purchase and dispose of. It is essential to have clear labeling that provides comprehensive information about the materials used and how to properly dispose of them. This enables consumers to make well-informed decisions and actively engage in the sustainable cycle.
Packaging options made from plant-based materials will become more accessible for beauty products like bath bombs or sheet masks, allowing for easy composting at home. This enables individuals to minimize waste while enhancing the quality of their gardens.
Consumers who prioritize sustainability also want their beauty products to be delivered in an eco-friendly manner. Seek out brands that collaborate with delivery services that prioritize reusable packaging or carbon-neutral shipping options.
The beauty industry cannot achieve sustainability without collaboration. Companies will work together with packaging suppliers, retailers, and even rivals to create and execute environmentally friendly solutions. Collaborating on effective strategies and encouraging creativity will be crucial in working towards a more sustainable future.
By embracing these trends, beauty brands can set themselves apart and appeal to an expanding consumer base that values environmental sustainability. At Wabel, our focus is on fostering connections between cutting-edge packaging suppliers and visionary beauty brands. Come and be a part of our upcoming Sustainable Beauty Summit where you can delve into these innovative solutions, connect with influential figures in the industry, and position your brand as a frontrunner in the eco-friendly beauty movement!
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The European market offers immense potential for success, with its vast and expanding consumer base. Start building valuable connections today by exploring the leading retailers and distributors in Europe, all of whom have a strong demand for products in the food, beverages, household, beauty, and personal care categories.