Find Your Perfect Match with Wabel

Curated matchmaking for your business growth.
Exclusive face-to-face meetings with top-tier buyers.
Global reach, local expertise, and impactful results.

Who are We?

At Wabel, we create authentic, game-changing connections by bringing together hand-picked buyers and sellers from across the globe. Whether you're a buyer seeking top products or a seller aiming to reach the right market, our B2B Smart MeetingTM accelerates business growth, not just transactions. With 130+ summits and a network that spans retail specialists to mass-market giants, we’re reshaping the FMCG industry through tailored, data-driven meetings.

THE WABEL EDGE

Revolutionizing the FMCG Industry

2023

Wabel expanded globally with new headquarters in Budapest and new summits in Dubai, Istanbul, and London, marking a new phase as a global business partner.

2020

The Needl platform saw rapid growth, expanding into online B2B Smart Meetings and offering membership services.

2019

Creation of the Needl online meeting platform, housing the largest community of FMCG professionals, over 9,000 suppliers.

2016

Wabel held its first international event in China, attracting 230+ Chinese buyers and 160+ suppliers

2012

With the innovative B2B Smart Meetings format, blending human expertise with advanced technology.

Why Buyers Prefer Wabel Summits?

  • Pioneering FMCG Matchmaking Summit:

    For over a decade, we’ve been the trusted organizers of leading FMCG matchmaking summits across Europe and the Middle East, seamlessly connecting businesses.

  • Exclusive Buyer-Centric Platform:

    Experience all-year-round procurement services tailored exclusively for buyers to simplify and streamline sourcing needs.

  • Efficient 20-Minute Meetings:

    Maximize productivity with pre-scheduled, face-to-face meetings to save time and deliver impactful conversations.

  • Global Expansion for Suppliers:

    Join 1500+ suppliers who have successfully entered new markets and regions with our platform as their launchpad.

  • Outstanding Matchmaking Experience:

    Enjoy a 4.2/5 meeting quality score, a testament to our commitment to providing the perfect matches for your business.

  • Dedicated Customer Success Team:

    From preparation to execution, our Customer Success Managers ensure every meeting is seamless, leaving you free to focus on growth.

Wabel Summits in Numbers

Our approach blends strategic planning, innovative technology, and a strong network to deliver meaningful results. This synergy enables us to create effective solutions that propel your business forward. We harness the power of strategic planning, cutting-edge technology, and our expansive network to produce significant results and drive your business objectives forward. By leveraging a mix of strategic insights, state-of-the-art technology, and a broad network, we drive impactful results and deliver solutions designed for success.

500+ Summits held across
7 categories
35000+ Meetings delivered both
Online and Offline
4.2/5 average rating of Wabel
meeting quality from
suppliers
7/10 Retention Rate
3500+ Buyers participating
in Wabel summits

Meet Our DREAM Team

Say hello to our powerhouse of passionate professionals! With a treasure trove of expertise and experience, we’re all about blending innovation with excellence.

PIERRE ASSEO
Founder
MELIH TEKIN
CEO
MAX PRUDHOMME
CTO
LYLIA BEKKAR
COO
AYAZ JABBARLI
Sales Director
YASHWANT RAMACHANDRAN
Head of Revenue Operations
EVGENY SUKHININ
Head of Sourcing
BASILE CANDELON
Head of International Promotion & Partnerships
KHALED FAYED
Head of Customer Sales Success Manager - Food
MILAD SHAMS
Senior Customer Sourcing Success Manager
AHMED MALIK
Food & Beverages Category Manager
LORENZO GUARCELLO
Senior Food & Beverages Category Manager
GRECIA AMOROSO
Senior Food & Beverages Category Manager
ALI ALSHAHMAN
Senior Sourcing Manager - MENA
SHIRLEY PANG
Marketing Acquisition
MAGALI HERNANDEZ
Senior Customer Sales Success Manager Drinks & HBC
VIRIDIANA LINO
Customer Sourcing Success Manager
KARISHMA BOODHUN
Data Manager
ANNA MALINOVSKAIA
Graphic Designer
PIERRE ASSEO
Founder
MELIH TEKIN
CEO
MAX PRUDHOMME
CTO
LYLIA BEKKAR
COO
AYAZ JABBARLI
Sales Director
YASHWANT RAMACHANDRAN
Head of Revenue Operations
EVGENY SUKHININ
Head of Sourcing
BASILE CANDELON
Head of International Promotion & Partnerships
KHALED FAYED
Head of Customer Sales Success Manager - Food
MILAD SHAMS
Senior Customer Sourcing Success Manager
AHMED MALIK
Food & Beverages Category Manager
LORENZO GUARCELLO
Senior Food & Beverages Category Manager
GRECIA AMOROSO
Senior Food & Beverages Category Manager
ALI ALSHAHMAN
Senior Sourcing Manager - MENA
SHIRLEY PANG
Marketing Acquisition
MAGALI HERNANDEZ
Senior Customer Sales Success Manager Drinks & HBC
VIRIDIANA LINO
Customer Sourcing Success Manager
KARISHMA BOODHUN
Data Manager
ANNA MALINOVSKAIA
Graphic Designer

Wabel Insights

Export guide to key FMCG buyers in the European Region

The European market offers immense potential for success, with its vast and expanding consumer base. Start building valuable connections today by exploring the leading retailers and distributors in Europe, all of whom have a strong demand for products in the food, beverages, household, beauty, and personal care categories.