Find Your Perfect Match with Wabel
Curated matchmaking for your business growth.
Exclusive face-to-face meetings with top-tier buyers.
Global reach, local expertise, and impactful results.
Who are We?
At Wabel, we create authentic, game-changing connections by bringing together hand-picked buyers and sellers from across the globe. Whether you're a buyer seeking top products or a seller aiming to reach the right market, our B2B Smart MeetingTM accelerates business growth, not just transactions. With 130+ summits and a network that spans retail specialists to mass-market giants, we’re reshaping the FMCG industry through tailored, data-driven meetings.
THE WABEL EDGE
Revolutionizing the FMCG Industry
2023
Wabel expanded globally with new headquarters in Budapest and new summits in Dubai, Istanbul, and London, marking a new phase as a global business partner.
2020
The Needl platform saw rapid growth, expanding into online B2B Smart Meetings and offering membership services.
2019
Creation of the Needl online meeting platform, housing the largest community of FMCG professionals, over 9,000 suppliers.
2016
Wabel held its first international event in China, attracting 230+ Chinese buyers and 160+ suppliers
2012
With the innovative B2B Smart Meetings format, blending human expertise with advanced technology.
Why Buyers Prefer Wabel Summits?
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Pioneering FMCG Matchmaking Summit:
For over a decade, we’ve been the trusted organizers of leading FMCG matchmaking summits across Europe and the Middle East, seamlessly connecting businesses.
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Exclusive Buyer-Centric Platform:
Experience all-year-round procurement services tailored exclusively for buyers to simplify and streamline sourcing needs.
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Efficient 20-Minute Meetings:
Maximize productivity with pre-scheduled, face-to-face meetings to save time and deliver impactful conversations.
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Global Expansion for Suppliers:
Join 1500+ suppliers who have successfully entered new markets and regions with our platform as their launchpad.
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Outstanding Matchmaking Experience:
Enjoy a 4.2/5 meeting quality score, a testament to our commitment to providing the perfect matches for your business.
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Dedicated Customer Success Team:
From preparation to execution, our Customer Success Managers ensure every meeting is seamless, leaving you free to focus on growth.
Wabel Summits in Numbers
Our approach blends strategic planning, innovative technology, and a strong network to deliver meaningful results. This synergy enables us to create effective solutions that propel your business forward. We harness the power of strategic planning, cutting-edge technology, and our expansive network to produce significant results and drive your business objectives forward. By leveraging a mix of strategic insights, state-of-the-art technology, and a broad network, we drive impactful results and deliver solutions designed for success.
Meet Our DREAM Team
Say hello to our powerhouse of passionate professionals! With a treasure trove of expertise and experience, we’re all about blending innovation with excellence.
Wabel Insights
The European market offers immense potential for success, with its vast and expanding consumer base. Start building valuable connections today by exploring the leading retailers and distributors in Europe, all of whom have a strong demand for products in the food, beverages, household, beauty, and personal care categories.