ABOUT US

Bridging The Perfect Matches

Wabel emerged in 2012 as a powerful B2B Smart Matchmaking™ company with a mission to craft winning matches among FMCG buyers and suppliers in the light of two major problems:
  • Businesses facing the risk of collapse because of not being able to penetrate the right sales channel and thus, the lead generation issues.
  • Buyers experiencing disappointment in finding suitable matches.

To further make our FMCG vision a reality, we innovated B2B Smart Matchmaking™ to combine the best of FMCG buyers and suppliers. Herein, our proven efforts experienced swift success, evidenced by our annual hosting of 23+ summits.

At Wabel, efficiency meets excellence to fast-track FMCG growth. Connect to your potential prospect with ease with our diverse portfolio of category based summits across all sectors including food, grocery, home care, dairy & chilled, beauty, personal care, and drinks. 

We believe success lies in partnership. And to mark our purpose, we empower ideal alliances, build bridges for shared success, thrive with collective strength, and strive toward mutual success.

Committed
Pioneering
Passionate
Forward Thinking
Bold
Accountable
What we do

Uncover, Explore, and Flourish; Opportunities, Interests, & Passions

At Wabel, we make the best use of planning, prowess, knowledge, resources, technology, and networking to seamlessly elevate business connections for FMCG pioneers. From emphasizing targeted networking and connecting ideal prospects to elevating the level of trade and boosting the ROI– we have your back.

How we do it
A Structured, Targeted Approach to Capitalize On
B2B Smart Meetings
Industry Conferences
Insights
Support Team
Industry Expertise
The Team
Your Go-To Success Partners
Pierre Asseo - Owner
PIERRE ASSEO
Founder
Melih Tekin - CEO
MELIH TEKIN
CEO
Max Prudhomme - CTO
MAX PRUDHOMME
CTO
LYLIA BEKKAR Finance & Event Manager
LYLIA BEKKAR
COO
Ayaz Jabbarli - Sales Director
AYAZ JABBARLI
Sales Director
Yashwant Ramachandran - Head of Revenure Operations
YASHWANT RAMACHANDRAN
Head of Revenue Operations
Evgeny Sukhinin - Head of Sourcing
EVGENY SUKHININ
Head of Sourcing
BASILE CANDELON Head of International Promotion & Partnerships
BASILE CANDELON
Head of International Promotion & Partnerships
Khaled Fayed - Sales Customer Success Manager
KHALED FAYED
Head of Customer Sales Success Manager - Food
Milad Shams - Senior Customer Sourcing Success Manager
MILAD SHAMS
Senior Customer Sourcing Success Manager
Ahmed Malik - Food & Bevergage Category Manager
AHMED MALIK
Food & Beverages Category Manager
Lorenzo Guarcello - Senior Food & Beverage Category Manager
LORENZO GUARCELLO
Senior Food & Beverages Category Manager
GRECIA AMOROSO Senior Food & Beverages Category Manager
GRECIA AMOROSO
Senior Food & Beverages Category Manager
ALI ALSHAHMAN Senior Sourcing Manager-MENA
ALI ALSHAHMAN
Senior Sourcing Manager-MENA
Shirely Pang - Marketing Acquisition
SHIRLEY PANG
Marketing Acquisition
Magali Hernandez - Customer Sales Success Manager
MAGALI HERNANDEZ
Senior Customer Sales Success Manager Drinks & HBC
VIRIDIANA LINO Customer Sourcing Success Manager
VIRIDIANA LINO
Customer Sourcing Success Manager
KARISHMA BOODHUN Data Manager
KARISHMA BOODHUN
Data Manager
Anna Malinovskaia - Graphic Designer
ANNA MALINOVSKAIA
Graphic Designer
JOIN OUR TEAM
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