Casino Guichard-Perrachon

Retail Group

54 Sourcing Requests

about 120,000 €

FACTS & FIGURES

31
countries
85 999
stores worldwide
€ 46 bn
turnover last year
Casino Guichard-Perrachon

GEOGRAPHICAL BREAKDOWN

RETAIL GROUP HEADQUARTERS

Phone : +33 4 77 45 31 31
Fax : +33 4 77 45 38 38
Saint-Étienne, 35500 Vitré, France
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DESCRIPTION

Casino is a multi-format, multi-banner and multi-channel French retailer occupying the 4th place in French market and the 20th worldwide. The group is responsible for 12,960 outlets worldwide and is present in 7 countries:

  • Europe
  • Asia
  • South America
  • Indian Ocean

The company focusses on fast-growing countries where it realizes almost two thirds of its revenue. Over the past 5 years, Casino finished to acquire Carrefour’s stores in Thailand as well as the Brazilian “Pão de Açucar” and the French “Monoprix”. Hence consolidating its position on the mature markets and in South-East Asia. At the same time cementing itself as a leading position in Latin America.

The Casino group consists of a portfolio of banners and nearly 10000 stores. The stores are segmented as follows:
Popular banners includes:

  • Géant Casino
  • Leader price
  • Hyper Casino

Premium banners includes:

  • Monoprix
  • Naturalia
  • Franprix
  • Monop
  • Monop daily
  • Monop station
  • Monop beauty

E-commerce

  • C discount.com
  • Casino drive.fr
  • Monoprix.fr

Proximity banners

  • Le petit Casino
  • Casino shop
  • Vival by Casino
  • Spar
  • Sherpa by Casino

An important aspect of Casino group is its revenue declined as follows:

  • Géant Casino 4,4 billion euros
  • Casino supermarket 3,3 billion euros
  • Casino proximités 1,4 billion euros
  • Franprix 1,6 billion euros
  • Leaderprice 2,5 billion euros
  • Monoprix 4,2 billion euros
  • Cdiscount 3 billion euros

The central purchasing unit of Casino namely AMC remains the preferred point of entry for suppliers ensuring that retail strategies are put into perspective.
and sustain them in their proposals. This unit also identifies new concepts such as:

  • Vegan
  • Organic
  • Clean label
  • Apettizers
  • Brunch

The firm organises itself around 6 ranges:

  • Chilled and fresh
  • Personal care
  • Grocery
  • Frozen
  • Drinks
  • Non-food