Marketing Alternative Product



Marketing Alternative Product

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The retail group buys for the following banners :

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Phone : +34 965 67 13 56
Calle San José, 64, 03690 San Vicente del Raspeig, Alicante, Spain


Founded in 1995, MAP (Marketing Alternative Products) is an importer and distributor handling industrials sales and logistics in Spain and Portugal.

MAP aims at expanding industrials distribution and customers loyalty by bringing innovative products and multi-canal distribution.

The distributor ensures EDI orders and direct delivery or warehouse picking. Ambient, chilled and frozen storage are ensured. 3 warehouses in Spain allow the company to distribute efficiently nationwide.

MAP currently owns a wide distribution channel including medium to large retail stores, traditional stores, HoReCa and B2B such as:

  • Carrefour
  • IFA Group
  • Pingo Doce
  • Alcampo
  • Eroski
  • Dia
  • Euromadi Group

Map also provides continuous assortment to different commercial surfaces. With their specialised products, the firm stocks shelves of different market formats and serves large volumes.

  • Continuous assortment are segmented into 3 services:
  • MDD - products for private label
  • Licence - products to be licenced
  • Fantasy - fantasy items

Moreover, the importer provides season campaigns comprising of an assortment of specialised products like easter chocolates, calendars, surprise eggs etc.

Finally, Map is also the provider of white label products at competitive prices and also tailor made products.